Reimagine Belonging
With Wings & Roots
Stationary
Strategy Web
WRITE A NEW NARRATIVE
Through the website Reimagine Belonging a new historical and emotional narrative is written about migration. It gives the often un-tangible subjet a face, a voice, a story – an identity.
This story should not only be written by migrants and their relatives – this history should be co-written by their friends, collegues, partners or interested people – to weave their stories together not isolate them.
INTEGRATE NOT ISOLATE
As migrants and 2nd generation migrants are seen as outsiders, classified with stereotypes and expectations the web strategy should integrate ALL people who are interested in the topic of identity, belonging, personal stories and culture in general. If the tone, look and feel of the website is only adressed to 2nd generation migrants, these already external group of individual will only get cornered to yet another niche. Therefore migration should be a prominent topic but not the only one. It should primarily educate in terms of belonging but should open up the context of integration.
REIMAGINE CULTURE
All people that are part of a community, region, state … define its culture. As most people seams to forget the history of allmost every big city or country is mostly, if not solely influenced by its migrants. The outside role of migrants originates in a narrow-minded view of culture. Culture is influenced by the food we eat, the music we hear, the things we buy, the people we meet. Through a more and more connected world, geografically locations and traditions become a less prior fact of culture. Reimagine culture should encourage all people to begin seeing culture as it is – a colourful journey where everyone is part of and reason for.
The common prejudice that: „Migrants thin down long established tradition“ or „ are the sole reason why culture is changing“ should be brought into question.
Therefore non-migrants should be encouraged to not only reimagine belonging but to see everyone as creator of culture and consequently give migrants a place to belong: in their culture.
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Project Details
Client
The Webplatform RE-IMAGINE BELONGING was established to promote the documentary as well as anker the international, collaborative transmedia project.
About the movie:
withwingsandrootsfilm.com
German Platform Version:
www.reimaginebelonging.de
American Platform Version:
to be released:
www.reimaginebelonging.org
Concept
Team
Interactive Producer: Angela Azzolino
Interactive Design: Verena Snurer
Developer: Alois Riezler
